South Korean firm hopes to capture tourist money with giant observation wheel

Young is seeking to create a city with a magnetic attraction as simple as having one, the next time you want a cup of coffee. Named Spark, the observation decks are located 100 meters…

South Korean firm hopes to capture tourist money with giant observation wheel

Young is seeking to create a city with a magnetic attraction as simple as having one, the next time you want a cup of coffee.

Named Spark, the observation decks are located 100 meters up in the air, affording visitors spectacular views of the city below. Spark is fully automated, making any maintenance, upgrades or necessary repairs a far more efficient process. To help visitors navigate the high-tech city, the company is introducing a design that encourages tourists to explore as well as download mobile maps which can be used anytime.

Spark will serve as a major tourist attraction for visitors. Once installed, the observation decks will be used for guided tours for visitors as well as for direct access to city views that in effect are driven by augmented reality.

The company is also equipping the observation decks with WiFi hot spots that can be used by both South Koreans and foreigners alike.

With a target audience of 500,000 visitors per month, the park will cost nothing to the average South Korean citizen. But tourists will be required to pay an additional fee for passes with bonus tickets that allow for free entry into the park.

The announcement of the project marks an attempt to capitalize on South Korea’s boom in high-tech, with China targeting South Korea with investments in its drone industry.

Learn more about Spark here.

Read the full story at The Guardian.

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