Ticketmaster has Taylor Swift fans seeing red as Swifties get shut out of tour presale
Ticketmaster is having a hard time keeping up with the Taylor Swift juggernaut. The popular concert ticket reseller has now begun offering Swifties at least one new way to purchase concert tickets that was not offered to the public.
A few days ago, we reported the news that Swifties could purchase concert tickets ahead of the general public. However, we learned yesterday in a report from The Wall Street Journal that the presale process for tickets to the upcoming Swift Tour (October 13-24) is being restricted to Swift fans only.
The Wall Street Journal’s article states that “Ticketmaster, the world’s largest ticket seller, has turned on a new technology that will charge premium prices to any of the ticket’s 5.5 million presale seats sold within the first 10 days of going on sale. The new rule is meant to keep Swift’s fans from scrambling to secure ticket seats at the last minute before the first show of the tour, which is scheduled to take place in North America.”
According to Bloomberg, which published an article on the issue yesterday, “the Swift presale is one of two ways to purchase tickets, each with strict rules, and buyers of one must have a valid ticket to the show purchased three working days before it starts. If the buyer’s presale ticket is approved, he or she can select a seat within the presale.”
The Wall Street Journal reports that Swifties can’t purchase an advance ticket or a presale ticket for any show on the tour for two years after the tour first begins at a location that is not in North America.
The Wall Street Journal’s article points out that “the restriction affects Swift only, not other celebrities or the general public who might want to attend tickets to her shows, since they can buy tickets through authorized resellers. The restriction also does not apply to Taylor Swift’s upcoming tour, which begins in April in Europe, Asia, Australia and North America and continues through May.”
In order to buy presale tickets ahead of the general public, Swifties need to be “a member of the general public, a member of the celebrity presale or any other person who has a valid ticket to the concert,
